I love triple j for the fact that it will pretty much play anything, but that doesn't necessarily mean that it is any good. I'm a little tired of the sermons delivered by the announcers on the next new band you should know about, but they knew about before you because they saw them live in Brooklyn last northern summer.
Its a little like; "You'll be cool too if you like this band but just remember that i was cool first." A trait that is endemic across the music scene.
Triple j aims towards a young (teen and student) audience and sometimes its to their detriment. People have been listening to triple j for a long time, longer than some of the very youngsters they try to court have been alive.
My point is that maybe some of these older listeners are being forgotten about when it comes to content on triple j.
The Next Hot Thing is fantastic and i respect triple j for the fact it breaks new bands, but less impressionable listeners have seen many a fly by night band fall long, quick and hard by the wayside.
Triple J alienates long time listeners by doing this. I'm not suggesting they play 'nevermind' and 'blood sugar sex magick' front to back 24/7 , but maybe they should be finding out who listens to triple, but more importantly who doesn't listen to triple j and why,
In this day and age it is very easy for people to switch to other content whether it be another radio station, mp3 players, phones the list is endless.
By being focused on the cool and not respecting the listener, the announcers, for me, don't really create a connection with the audience. You can hear it in the way the interact with regional listeners with the barely disguised "I live in erskineville / newtown"contempt for "country folk".
The lads from bluejuice are great because their agenda is to solely entertain, not even to flog their own band!!! Maybe some of the full time announcers should get back to this rather than delivering the cool sermon from the Mount Ultimo.
Let the listener be the judge of what's good and what's not.
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